Artificial intelligence in Brazil is rapidly accelerating. We attended the AWS Summit São Paulo, one of AWS’s largest technology events, which highlighted the report “Unlocking the Potential of AI in Brazil – 2025.” The study surveyed 1,000 business leaders and 1,000 citizens in Brazil and reinforces that we are facing an unprecedented transformation, where the strategic focus should be not only on innovation but also on the tangible return on investment that AI can deliver to both large and emerging companies as early as this year.
This aligns perfectly with our mission: to support companies in implementing AI in Brazil in an optimized and strategic way, with a clear focus on real productivity gains and significant cost reductions.
According to recent data, 9 million Brazilian companies are already using AI systematically, representing 40% of all businesses in the country. This 29% growth shows that the adoption of technology is happening at a rapid pace, with more than three companies implementing AI per minute. Want to know more? Keep reading the article.
Generative AI Is Driving Real Business Results
The numbers reveal the transformative impact of generative AI on Brazilian businesses. Among companies that have adopted artificial intelligence, 95% report increased revenue, with an average growth of 31%. Additionally, 96% have experienced significant productivity improvements, highlighting the potential of intelligent automation across organizations of all sizes.
The leading applications of AI already established in Brazil include:
- Customer service (66%)
- Employee training (59%)
- Product development (56%)
As an official AWS partner, ília has played a key role in this evolution, supporting companies in implementing generative AI solutions with a strong focus on compliance, security, and cost optimization. Our work ranges from integrating advanced models with corporate data to designing tailored strategies to accelerate efficiency, drive innovation, and boost competitiveness, both in the Brazilian and global markets.
Brazilian Startups Lead Innovation in AI
Brazilian startups are at the forefront of the AI revolution. While only 12% of traditional companies have reached advanced stages of AI adoption, 29% of startups are already leveraging sophisticated applications of the technology. This positions Brazil as a hub of innovation in artificial intelligence in Latin America.
Highlights of the startup ecosystem:
- 53% of startups leverage AI in their business operations
- 31% develop AI-based products
- 37% employ AI-specialized talent
This movement has been powered by a combination of strategic investments in AWS cloud and AI solutions, with practical implementation by partners such as ília, which connects cutting-edge technology to the reality of business in Brazil.
ília Success Story: Reducing Churn with AI and Data.
In practice, the adoption of artificial intelligence is already transforming the results of Brazilian companies. One example is the project developed by ília in partnership with a large marketplace, which faced the challenge of reducing churn and increasing customer retention. By combining LangChain, AWS Bedrock, Claude, and Data Lake, our team customized metrics and applied churn clusters to identify risks and design engagement strategies accurately.
The impact was directly reflected in business results:
- 49% reduction in churn
- +20% increase in customer retention
This case study demonstrates how the combination of data intelligence, generative AI, and AWS infrastructure can drive real and sustainable growth, transforming information into actionable insights and expanding a company’s competitive advantage.
Regulatory Framework: Legal Certainty for AI
The Brazilian Artificial Intelligence Plan (PBIA) foresees R$23 billion in investments over the next four years, consolidating the government’s commitment to fostering innovation and regulation in the sector. At the same time, Bill 2338/2023, currently being debated in Congress, seeks to establish clear guidelines for the ethical and safe use of technology, ensuring legal certainty for companies and trust for society.
As an official and strategic consultant for AWS cloud services infrastructure, ília supports companies in preparing for this new regulatory landscape by implementing generative AI solutions with a strong focus on compliance, security, and governance from conception to scale.
Challenges and Opportunities for 2025
Despite impressive growth, the adoption of AI in Brazil faces challenges:
Lack of digital skills (46% of companies):
- Regulatory compliance costs (US$ 24 of every US$ 100 invested)
- Regulatory uncertainty (only 28% are aware of debates on AI)
- Perceived initial costs (40% of companies)
Overcoming these obstacles will be essential to consolidating Brazil as a global leader in artificial intelligence. In this process, the experience of specialized consultancies, such as ília, will be decisive in empowering organizations, aligning technology with strategy, and accelerating digital journeys safely.
Decisive Moment for AI in Brazil
Although numerous companies have already adopted the technology, most are still in the early stages and end up prioritizing efficiency over innovation. Startups lead the way in advanced use, while large companies and SMEs face barriers such as a lack of digital skills, high costs, and regulatory uncertainty.
The digital skills gap affects the entire market, which needs trained professionals to advance to more sophisticated uses of AI. To unlock the full potential of AI, the country needs favorable regulation, investment in training, and active participation from the public sector, creating an environment that allows Brazil to evolve from a fast adopter to a global leader in artificial intelligence.
Future Outlook: Brazil as a Global Leader
With 89% of companies expecting AI to accelerate growth by 2025 and 85% anticipating cost savings, Brazil is in a privileged position to become a global benchmark in business artificial intelligence.
Confirmed investments for the coming years include:
- Amazon: R$10.1 billion by 2034 in data centers
- Federal Government: R$23 billion via PBIA
- Private Sector: exponential expansion in R&D
ília is part of this story
The AI revolution in Brazil is no longer a future promise; it’s a present reality. With millions of companies already experiencing tangible benefits from the technology, the country stands out with unique potential to lead the digital transformation in Latin America.
For this movement to reach its full impact, it will be crucial to invest in training, technological infrastructure, and clear regulatory frameworks. In this context, ília, as an official AWS partner, positions itself as a strategic bridge between technology and business, helping organizations turn innovation into measurable results.
The moment is decisive: companies that embrace artificial intelligence today will be best positioned to thrive in the digital economy of tomorrow.