The fourth edition of the BB Digital Week, held in Brasília, Brazil, from October 28th to 30th, gathered over 30,000 participants and placed the financial ecosystem at the center of discussions regarding the sector’s future.
The event solidified the importance of smoother customer journeys, human connections, and technological solutions that drive tangible results, reaffirming Brazil’s leadership in digital innovation.
ília and Salesforce at the Core of Innovation
ília marked its presence at the Salesforce booth, underscoring its commitment to continuous, results-driven digital innovation. At the close of the first day, a happy hour organized by ília in partnership with Salesforce strengthened networking. It fostered strategic exchanges on the present and future of the financial sector, further amplifying the event’s collaborative spirit.
Strategic Tracks and Key Themes
With over 13 speaking tracks, the BB Digital Week 2025 addressed various topics, highlighting the following key insights:
- Applied Business Innovation: Artificial Intelligence, Analytics, and Omnichannel journeys are redefining the customer value proposition.
- Sustainability and Governance: Strategies that mitigate risks, prevent fraud, and sustain responsible growth.
- National Tech Leadership: Tarciana Medeiros (Banco do Brasil), Luiza Trajano (Magazine Luiza), and Andreza Alberto (Embraer) reinforced that Brazil is pioneering the disruptive technologies shaping the financial future.
- Salesforce Financial Services Cloud: A platform enabling hyperpersonalized journeys and real competitive differentiators.
- Artificial Intelligence as a Strategic Driver: Integrating Customer Experience (CX) and internal management (OKRs) with AI, boosting automation and operational efficiency.
- Security and Sustainability as Core Pillars: Integrating risk mitigation, anti-fraud measures, and sustainable practices, thereby strengthening customer trust and loyalty.
The BB Digital Week 2025 demonstrates that the Brazilian financial sector remains on a trajectory of accelerated innovation, integrating technology, strategy, and tangible results. ília’s presence reinforces its role as a key partner in building intelligent and transformative digital journeys.
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