Discovery at Speed is the most urgent demand for 80% of companies, according to a survey by Gartner consultancy, especially after the Covid-19 pandemic. Companies are now focused on aligning their technology sectors with business priorities, ensuring that digital initiatives are executed without noise or delays.
This means that digital strategies must be more effective and exposed to minimal risks. They need to positively impact the business as quickly as possible.
At ília, we base all our processes, both internally and for customer delivery, on two main pillars: assertiveness and speed. Our UX team developed a method that explores the reality of a product to propose solutions that actually solve the end user’s problems—Discovery.
Through data, Discovery helps us understand the problems, pains, and opportunities of the target audience. This process reduces risks during the solution’s construction phase while ensuring assertiveness and generating valuable insights for the client.
For each project, we design a customized strategy to cover all product nuances and optimize the final result to its fullest.
Discovery at Speed: Searching for Data to Solve Problems
When starting a new project, discovery at speed is crucial. We talk to the client to understand the problems they see and work out a strategy together. The Discovery methodology can be developed in two ways: through a qualitative or a quantitative approach.
Qualitatively, we conduct surveys on small target groups, relying on varying formats such as interviews or usability tests. Quantitatively, we use surveys on large groups, like forms sent to thousands of users.
Each client presents a unique challenge, and discovery at speed helps us adapt these techniques individually for every project. For instance, in our project with BB Previdência, we began with Analytics data and social network insights, then conducted interviews and focus groups. This resulted in over 2000 questionnaire answers, 29 hours of recording, and an assertive strategy to revamp their digital platforms.
The Starting Point for Product Creation
At ília, discovery at speed is typically the first step in digital product creation. This allows us to fully grasp the user’s needs and focus on the core problem. Sometimes, clients come with their own research, but with a different focus. We streamline this information to match the solution.
By utilizing discovery at speed, we keep up-to-date with the client’s problem, listening to management’s challenges and finding ways these can converge into a solution. This method helps us generate insights that lead to more assertive and informed business decisions.
How to Guarantee Speed During the Discovery Process
During the research phase of discovery at speed, it’s vital to define the main guidelines early on. This allows us to follow the right path and avoid delays. We emphasize bringing the client into the process for faster and more precise decision-making.
As the Discovery evolves, the strategy needs to be flexible, adapting to what the research uncovers. Establishing a strong partnership with the client helps us make quick, informed decisions and stay on the optimal path.
Read more: Agile: more than a method, a purpose
Why Invest in Discovery at Speed?
Discovery at speed is the foundation of digital acceleration, the first step in delivering value to customers even before the final product is ready. Our thorough research identifies the user’s present and future needs, allowing clients to prepare for upcoming changes.
By the end of the process, we deliver a diagnostic report, with insights and recommendations, showing how market trends align with business goals. This global vision ensures an assertive process from start to finish.
Assertiveness is Our Mission
Through discovery at speed, we gain a comprehensive view of the user’s journey—past, present, and future. This allows us to create optimized digital products with more accuracy, making the process highly rewarding for both our team and our clients. Ready to apply our methodology to your product? Count on us to make it happen!