SUCCESS STORY

RNI: New real estate portal with a digital
and hybrid experience

ília developed RNI's new portal combining Product Discovery, UX, and technology. The hybrid platform integrates purchase simulators, geolocation, and a direct channel with real estate agents, offering a humanized journey and autonomy for content management.

Product Discovery
UX/UI
Salesforce

Results

Hybrid (phygital) experience integrating digital navigation with broker service

Real-time simulators for calculating purchase potential and estimating installments

Operational autonomy for the internal team to manage and orchestrate content dynamically

Promotion and generation of qualified leads through direct communication in the virtual environment

Overview

RNI is a developer within the Rodobens group with nationwide operations and over 30 years in the market. After implementing an initial e-commerce structure, the company identified the need to evolve into a hybrid platform. The goal was to combine the convenience of digital navigation with the consultative support of a broker, creating a humanized, agile, and secure experience for buying real estate.

The challenges

Previous digital journey with no consultative support for high-value financial decisions.
Consumer difficulty in estimating purchase potential and installment amounts on the website.
Need to connect online navigation directly to the broker network.
Lack of flexibility for the internal team to manage and update portal content.

Journey
and solutions

We conducted a Product Discovery to map user needs and redesign the customer journey. We restructured the front-end with a UX focus for property searches and financial simulations. We integrated Strapi with Salesforce to enable a direct channel with brokers and ensure autonomy in content management, combining the speed of digital with the credibility of human service.

What did we deliver?

Product Discovery facilitation and usability testing focused on the real estate sector.
Complete front-end restructuring with a new visual identity and a focus on UX.
Integrated tools for purchase potential simulation and installment calculation.
Integration between Strapi and Salesforce for content management and contact with brokers.

The partnership with ília enabled RNI to reach a new stage in its real estate sales journey. The usability tests that informed the development of the new website brought extremely valuable insights into what today's customer wants and needs, in an objective and accessible way. ília's digital expertise, combined with the unity and work of RNI's sales, marketing, and technology teams, was fundamental in ensuring the new portal aligned with the business strategies of a developer with nationwide operations and over 30 years of tradition in the real estate market.

Gustavo Félix

Commercial Director at RNI

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