Febraban Tech 2025: Real impact with a customer-centric approach

Conheça o impacto da IA e Salesforce na Febraban Tech 2025! Saiba como transformamos a experiência do cliente com Brasilprev e Salesforce.

We were present at this year’s edition of Febraban Tech, the leading innovation event in the financial sector, where we witnessed firsthand the solutions reshaping the Brazilian market, now a global benchmark in digital transformation.

Alongside our partners Brasilprev and Salesforce, we showcased how we are transforming the customer experience through AI and Salesforce-powered solutions.

Thaíssa Scalle, CRM Manager at Brasilprev, presented the case “How Brasilprev Elevated Customer Experience Using Salesforce“, demonstrating how human capital, combined with the right tools, can generate consistent value for both the business and its customers.

Hudson Gutemberg (Product Owner at Brasilprev) and Bernardo Aguiar Pettersen Moura (Principal Salesforce Consultant at ília) shared the case “AI in Practice: How Agentforce Is Optimizing Brasilprev’s Operations“. They outlined how AI adoption is transforming operations by improving efficiency and opening new business fronts, always with a strong focus on measurable results and a well-established ROI culture.

Being part of this moment alongside Brasilprev and Salesforce, trusted and long-standing partners, reinforces our commitment to building digital transformation journeys driven by real outcomes.

Artificial Intelligence and Autonomous Agents are ushering in a new era of operational efficiency at Brasilprev. These advancements are already shaping the future of intelligent customer service, and we’re proud to continue supporting this evolution with technology, strategy, and impact.