On the 28th, the event, moderated by Michelle Santiago (ília), with participation from Juliana Cantão (Salesforce) and Milena Lopes (Pátria Investimentos), promoted a conversation on how data, AI, and intelligent agents are reshaping decision-making and value creation within organizations.
The discussion highlighted the importance of strong data governance as a foundation for scalable AI adoption, as well as the rise of hyper-personalization as a competitive differentiator. It also explored how well-structured technology enhances leaders’ analytical capabilities and supports more consistent decision-making in highly complex environments.
With the presence of executives from companies such as Bradesco, VR, Coca-Cola FEMSA, UBS, BTG Pactual, MSD Brasil, Pátria Investimentos, Zig The Global Fintech, and Stellantis, the event reinforced the value of a collaborative and diverse ecosystem to accelerate digital maturity and innovation across organizations.
The initiative also underscores ília’s role as a strategic partner in implementing Salesforce solutions and leading discussions that connect technology, business, and leadership, positioning AI as a core driver of transformation.