How to integrate artificial intelligence, data, and customer experience into large-scale financial operations? This was one of the questions that guided ília’s participation in the BB Digital Week 2026, hosted by Banco do Brasil in Brasília.
A sponsor of the event alongside Salesforce, the consultancy took part in a program that brought together executives, specialists, and strategic partners to discuss the next steps for applying Agentic AI in the financial sector. The conversations involved representatives from Banco do Brasil, Livelo, and Salesforce, covering topics such as responsible hyperpersonalization, predictive models, and the evolution of banking experiences.
One of the highlights was the presentation of the Brasilprev case, led by Hudson Gutemberg, PO Specialist at the institution. The project showed how the evolution of the architecture integrated with Salesforce Data360 and the adoption of Agentforce contributed to improving commercial service.
With the automation of complex rules and the optimization of workflows, the initiative reduced the response time of the teams and achieved R$ 1 million in return on investment.
The experience presented demonstrates how the combination of integrated data and intelligent agents can generate measurable gains in financial operations. ília’s participation in BB Digital Week brought to the debate concrete results from projects that are already advancing into the operational reality of institutions.
