SUCCESS STORY

RediRedi: Generative
AI and Multi Agents to scale
e-commerce and sales

We implemented a generative AI architecture with Multi Agents for RediRedi. Automating catalogs, copy, and artwork via WhatsApp and the app boosted sign-ups by +325%, orders by +50%, and accelerated the growth of small digital entrepreneurs.

WhatsaApp
GenAI
E-commerce

Results

in sign-ups on the platform
+ 0 %
of new users acquired during the project
+ 0 %
in automated artwork creation
+ 0 %
in the volume of orders received by store owners
+ 0 %

Overview

RediRedi is a global platform that helps small entrepreneurs sell online efficiently. Over three years of partnership with ília, the company sought to scale product publishing across multiple digital channels. We developed a generative AI solution to automate catalogs and descriptions with speed and commercial impact.

The challenges

Reduce operational friction in the manual cataloging and artwork creation process.
Lack of commercial language and SEO standardization in retailers' digital storefronts.
Need for multichannel automation to serve entrepreneurs on WhatsApp and Instagram.
Difficulty predicting churn and identifying retention opportunities within the user base.

Journey
and solutions

We supported RediRedi in its strategic repositioning to focus on small entrepreneurs. We structured a Multi-Agent architecture with LLMs that automatically generates titles, SEO descriptions, and artwork. We implemented Redi, an assistant on WhatsApp and in the app, and applied AI in the back office for churn prediction and data-driven retention.

What did we deliver?

Multi-Agent architecture with LLMs for product copywriting and SEO.
Virtual assistant "Redi" integrated with WhatsApp and the app as a sales copilot.
Automatic generator of product images and visual artwork through generative AI.
AI models in the back office for churn prevention and predictive analysis.

The strong communication and relationship between the RediRedi team and the ília team were fundamental to working together as a unified team.

Caio Rhian

Head of Engineering at RediRedi

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