ília, a Brazilian technology company specializing in digital transformation and data, held another edition of the ília Experience in São Paulo, this time exclusively for the automotive sector, one of its main areas of focus.
The event, held in partnership with Salesforce, had the theme “Drive the Future: connecting technology and data in automotive customer service.”
The gathering brought together representatives from Toyota do Brasil, Mobilize Financial Services, Salesforce, and ília, along with executives from Hyundai, Caoa, Honda, Honda Motos, Ford, and Banco Toyota, for an exclusive debate on the future of digital automotive service and the opportunities for innovation in customer experience.
A Sector in Acceleration
According to data from Anfavea (2025) and MDIC, the Brazilian automotive sector generates over R$130 billion in investments and produced 2.55 million vehicles in 2024, solidifying the country as the 8th largest global producer. Projections indicate growth to 2.75 million in 2025 and a return to the 3 million mark by 2026.
With advancements in design, quality control, and embedded technologies, the sector faces a new challenge: applying the same level of innovation from factories to the customer experience. In this context, solutions like Salesforce Agentforce, integrated with real-time data analysis, are taking center stage.
Learn more about how leading companies are applying data and AI to create hyper-personalized customer journeys in our feature Hyper-personalization in the Automotive Sector: From Discovery to Loyalty.
AI and Data Redefining the Customer Relationship
During the event, experts highlighted that the combination of Artificial Intelligence, Automation, and Strategic Data is driving a new generation of automotive service that is more efficient, empathetic, and connected to the digital consumer.
Three major shifts stand out in this scenario:
- Behavior has changed: Consumers are more digital, demanding, and comparative, requiring agility and personalization.
- Automation with empathy: Technology should empower humans, not replace them, strengthening trust and loyalty.
- Service as a strategy: Efficient interactions generate a direct impact on conversion, revenue, and retention, making after-sales a competitive differentiator.
Results That Drive the Sector
For ília, digital transformation in the automotive sector depends on connecting AI and data to metrics that generate real impact: operational efficiency, ROI, and customer satisfaction.
“Productivity and empathy are complementary. By using AI and data responsibly, we can automate repetitive tasks, reduce friction, and offer contextual recommendations to service teams, regardless of their areas. This frees up time for meaningful conversations, improves first-contact resolution, and creates consistent journeys across all channels, directly impacting conversion, revenue, and retention,” highlights Daniel Cabral, Market Business Manager – Automotive at ília.
The ília Experience: Drive the Future reinforces the company’s mission to integrate strategy, technology, and data to accelerate the digital evolution of major automotive players in Brazil and worldwide.
📸 Event photos are available on social media: Instagram and LinkedIn.