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Accessibility – The secret of usability in digital products Design


Usability is a very serious matter around here, and, together with accessibility, we make a point of practicing it in every project.

Our digital products are curated with regard to accessibility in various contexts.

The importance of effective usability management

We perform reviews in order to find some gaps that may go unnoticed such as: Is the text readable and easy to understand? Is the color contrast accessible for all types of vision? Will people with low vision and/or other visual needs be able to understand and use the product? These are key questions for us to meet the usability requirements.

This way, we can make the product as inclusive and accessible as possible; after all, everyone has the right to use technology to optimize their lives, right?

There is no usability without empathy

When we talk about design, our UX Head, Gabriel Roque, mentions the importance of relying on a common method for testing. There must be empathy when building screens, because the reality of a person who can see perfectly is incomparable to the reality of a person with low vision, for example.

“We often rely on the eye to judge the best contrast in a composition. This is understandable, because in the search for visual balance we rely on our eyesight to understand how pleasing the canvas we create looks.

In this practice, we adjust the colors between overlapping elements based on our experience with most users, but we cannot forget about people who have visual limitations.

Read also: Usability in automotive interfaces

Inclusiveness in usability

When we consider the various human conditions, we end up building digital products that are inclusive and make everyone’s life easier,” says Gabriel.

He also points out that it is essential to use a standardization as a guide to help in the development of layouts.

“The WCAG is a set of accessibility recommendations for web content. This was a standardization initiative made by experts from Microsoft, IBM, and Google who came together to bring a well-founded guide on best practices on how to bring accessibility to the web for all types of users,” he says.

Is there usability without accessibility?

For our UX Designer Anderson Lima, there is no usability without accessibility, one needs the other and there is no way to not focus on a digital product that is accessible to all.

In the end, everyone wins with an accessible digital product, both those who launch it in the market and are able to reach a variety of audiences, and the users who can enjoy that product in an intuitive and effective way.

Learn now how to build your digital product and ensure its adherence to the market, visit our website: ilia.digital