SUCCESS STORY

Interseguro:
Product Discovery for the digital renewal of SOAT insurance

ília conducted the Product Discovery for the Peruvian insurance company Interseguro, restructuring the web and mobile experience of SOAT insurance. Validation with high-fidelity prototypes and usability testing simplified journeys and increased the adoption of the digital product.

UX/UI Design
Usability
Discovery

Results

users validated the experience in online usability tests
+ 0

Complete redesign of Look & Feel and user journey for web and mobile platforms

Mapping and creation of functionality for automatic insurance renewal

Reduction of friction in the mandatory vehicle insurance (SOAT) contracting flow

Overview

Interseguro is one of the leading insurance companies in Peru. With the goal of enhancing the purchasing experience for SOAT (Mandatory Traffic Accident Insurance), the company enlisted ília to conduct a complete Product Discovery process. The project focused on understanding user pain points, analyzing technical feasibility, and designing digital solutions centered on usability and conversion.

The challenges

Outdated usability and interfaces across web and mobile channels for insurance purchasing.
Difficulty in hearing from local users due to time constraints in the client's environment.
Bureaucratic purchasing process and lack of retention features
Need to align technical and business expectations with a focus on the reality of the Peruvian market.

Journey
and solutions

ília conducted an agile immersion combining workshops, competitive analysis, and active listening across digital channels. We built high-fidelity navigable prototypes to validate new visual and functional journeys. We ran usability tests with hundreds of local consumers in sprint routines, adjusting interactions in real time based on feedback before moving on to the development phase.

What did we deliver?

Complete immersion and Product Discovery for validating SOAT insurance hypotheses.
Restructuring of the Look & Feel and information architecture of the web and mobile channels.
High-fidelity clickable prototype focused on conversion and usability.
Usability tests conducted with more than 476 real users to validate the flow.

I am very satisfied with the work done with ília. The way the team was able to put themselves in our clients' shoes right in the first stage of the project and deeply understand how they think and what motivates them. Not an easy feat, considering that ília is a company from abroad. I would also highlight how quickly they updated our prototypes upon receiving feedback from us and from our clients.

Sebastian Guillen

Digital Product Owner at Interseguro

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