SUCCESS CASE

Marketing Cloud: automation and data intelligence
for digital campaigns
at scale

We structured a solution with Salesforce Marketing Cloud for an automotive giant, integrating data extraction and dynamic production. Automation reduced campaign time-to-market from weeks to 24h and provided complete visibility of the customer journey.

Marketing Cloud
CRM
Automation

Results

Reduction of campaign time-to-market from weeks to 24 hours

Complete automation of audience segmentation and extraction

End-to-end journey monitoring and visibility via Google Analytics

Increased operational efficiency by eliminating manual processes and suppliers

Overview

One of the largest operations in the automotive sector, with a diversified portfolio of brands, conducts large-scale digital marketing initiatives for demand generation and strengthening of the sales and after-sales journey. To accelerate results, it needed to optimize the execution of its digital campaigns.

The challenges

Manual processes and third-party dependency making segmentation and material creation slow.
Long release cycles reducing the speed of response to market demands.
Lack of integration with analytical tools for measuring the customer journey.
Difficulty in identifying opportunities for consistent generation of qualified leads.

Journey
and solutions

We developed a solution within the Salesforce ecosystem focused on autonomy, automation, and intelligence. We implemented a portal for the CRM team to extract databases in real time and a dynamic model for material production. We connected Google Analytics for real-time metrics and centralized the approval process to ensure data consistency.

What did we deliver?

Autonomous portal for real-time extraction and segmentation of CRM databases.
Dynamic production model for creative materials (colors, content, and variations).
Integration with Google Analytics for data tracking and intelligence.
Centralized approval and validation process for database quality.

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